The factors that influence STU members in secondary schools within Siburan Sub-District to purchase STU group insurance / Rajak Jandawai

STU Group Insurance is an insurance formed by STU in collaboration with the respective Insurance Companies. It is formed because STU is concerned about the rising cases of critical illnesses such as cancer, kidney failure as well as misfortunes arising from accidents; the rising cost of medical expenses and education; and a disciplined way of saving. The Group Insurance scheme is for STU members, spouses and children. It is an alternative to other insurance products as the premium is low with attractive benefits and coverage. STU is the largest union in East Malaysia. Some teachers joined STU just for the sake of becoming members only. Despite the various efforts done by STU to promote its Group Insurance Scheme, some members are still not fully aware of it and the response is slow. The general perception is lack of awareness, knowledge and confidence among some of its members about group insurance. Thus it is the objective of this study to find out the various factors that influence STU members to purchase STU Group Insurance.