The factors influencing non-Muslims towards Islamic savings account in Ampang District / Siti Maryam Hasbollah

Islamic saving account is a type of Islamic banking product that promote the depositors to deposit their funds in Islamic saving account for the purpose of protection of money. In addition, some savings account of the Islamic banking products are also an investment account, whereby the depositors are able to gain profits or dividends. The dividend or returns are volatile. In Malaysia, the Islamic concept of building it up is Wadiah. Basically, Islamic saving account that is promoted in commercial banks does not contain any element of interest and it complies with Shariah principles. The main issue that led to the development of this study is in the favour of non-Muslims towards Islamic saving account. The main objective of this study is to analyse the factors influencing non-Muslims towards Islamic saving account in Ampang district. To be more detailed, the specific objectives of the study are to analyse the features of Islamic savings account, Islamic Financial Institutions (IFIs) initiatives, and lastly is to analyse the understanding of non-Muslims towards Islamic saving account in the urban area in Kuala Lumpur. In order to get further information and preferences of the non-Muslim consumers, a primary data was set up via questionnaires. There were 120 surveys were distributed to the non-Muslim community of Ampang district, Kuala Lumpur. Eventually, there were 100 sets of surveys had completely filled up by them and returned back to the researcher. They had participated and giving full of coorporation towards the end result of the primary data.