A study on customers perception towards TM Centrex of Telekom Malaysia / Kenny Laurence

Laurence, Kenny (2008) A study on customers perception towards TM Centrex of Telekom Malaysia / Kenny Laurence. [Student Project] (Submitted)

Abstract

This research is part of fulfilling the syllabus requirement for MKT662 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about studying customers' perception towards TM Centrex of Telekom Malaysia. It has 9 parts and the parts are:

1. Introduction
2. Literature Review
3. Research Methodology
4. Findings
5. Analysis
6. Conclusions
7. Recommendation
8. Bibliography
9. Appendices

The objectives of this research are to:
1. To identify the customers expectation towards the TM Centrex
2. To study the customers satisfaction level towards TM Centrex
3. To study the probability of customers adoption of TM Centrex

The sampling technique used in this research is non-probability sampling, which is convenience sampling. 120 respondents that will be interviewed are comprises of customers and business. Data gathered from fieldworks will be analyzed using statistically package of social science (SPSS).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Laurence, Kenny 2006131547
Contributors:	Contribution Name Email / ID Num. Advisor Jamil, Mat Yasin 106072
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customers perception; Customers satisfaction; Customers adoption
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/88540