Firdieyra Global Sdn Bhd / Asmira Ismadi

This training report is prepared for the Business Administration program (BA232) UiTM Bandaraya Melaka. At the end of the industrial training, all students have to complete this report and send it to the supervisor in charge to get the internship score. In the process of preparing this report, I underwent my industrial training at Firdieyra Global Sdn Bhd to gain work experience, before entering the real workforce. This entire report contains the information and experience I got while working at Firdieyra Global Sdn Bhd. In an effort to complete this report, I also received assistance from other senior employees as well as gathering information from the company's archived documents and social media. This report focuses on the activities and experiences I had during my 8 months of industrial training here. The strengths and weaknesses of this organization are also included in this report. Through this report, we will be able to know more about how the ins and outs of a private organization are run as well as how they manufacture and build their own brand. There are 4 important sections in this report which are company’s profile, training’s reflection, SWOT Analysis, also discussion and recommendation to give some ideas on how this organization can run better. The company's profile, the first crucial component, contains information about the organization's history, the founder, how they worked before they first gained recognition, as well as their vision, mission, objective, and goals. Also included is the organization chart used by this organization and how many departments they have also the employee’s name. Then, this report also contained about the list of all benefit and advantage can get from this organization in the reflection phase of the training. Also, on the SWOT Analysis section, this report contained the strengths, weaknesses, opportunities and threats that this organization need to face. Last but not least, in the final section, the discussion on how this organization can operate better, is provided.