Malayan Banking Berhad (MAYBANK) / Amirul Azizi Kama Moskaya Kama

Maybank, also known as Malayan Banking Berhad, is a renowned financial institution with a rich history of shaping Malaysia's banking landscape. Established in 1960, the bank has grown into one of Malaysia’s largest and most reputable banks, expanding its operations across the ASEAN region and beyond. Maybank's resilience, innovation, and customer-centric approach have been instrumental in maintaining its leadership position in the financial industry. During my internship at Maybank's Equine Park branch from March 1st to August 15th, 2023, I worked in the customer distribution department (CFS). Under the guidance of Branch Manager Puan Aliza A. Rahman, I greeted customers, assisted with online banking, and supported staff with various tasks. I also had the opportunity to create media graphics for the branch and Maybank, honing my design skills with the help of supportive colleagues. Throughout the internship, I received a monthly allowance of RM 1000.00 and six days of paid leave. This experience exposed me to the banking industry and instilled a desire to learn more about Maybank's products and financial planning. I have constructed a swot analysis for the Maybank Equine Park Branch consisting of several strengths, weaknesses, opportunities, and threats. Maybank has strong market dominance in Malaysia with an extensive branch network. Its diversified business portfolio provides stable revenue streams and risk mitigation. Expanding into other ASEAN countries offers growth opportunities. However, a lack of manpower and concentration risk are weaknesses. There are opportunities in the growing regional market and digital transformation. The bank faces intense competition and cybersecurity risks as threats. Overall, Maybank's strengths, proactive measures, and customer-centric approach position it for sustained leadership in the banking industry.