The perception of muslim government servants towards halal food logo at RISDA Bera / Syaniza Anisa Rosli

A study was conducted to identify Muslim government servant perception towards food products with halal logo at RISDA Bera, Pahang. It was also to comparing the demographic factor that influences the perception towards halal logo among Muslim government servant. The research design of this study is descriptive research and the sampling frame is government servants. The sampling frame is 50 staff of RISDA Bera, Pahang and the sampling technique is simple random sampling. 50 of questionnaires were distributed to RISDA Bera, Pahang staffs and the return rate is hundred (100) per cents. The findings showed the majority of respondents agreed that the perceptions towards halal logo are importance in order to choose the food product and most of them very concerned with the halal logo issue. Apart from the findings also showed that the staffs ranks the Malaysian halal logo at the first place and this proves that they very trusted with halal logo that issued by Malaysian country. Some recommendations, needed to be applied and suggested to JAK.IM to increase the level of consumer's satisfactions towards halal logo. JAK.IM and State Department of Islam should be monitored frequently to food premises or any related business to make sure they get a valid halal logo.