A study on market penetration strategies of iTalk product by Telekom Malaysia / Melva Elsa Mike Ikol

This project paper emphasizes on the individual customer's iTalk product in Sabah particularly in the district of Kota Kinabalu. It is also aimed at gathering information on their experience, knowledge and satisfaction whether they utilizing the product and service. This paper also seeks to know and understand what it takes to be the best iTalk service provider. The competition among new world advance communications, made possible by numerous information technology innovations and creations, dictates that telecommunications companies must constantly improve and enhance their products and services to meet the demands of an increasingly discerning client base. I the fiercely competitive communications industry of today, the customer's demands and preferences are the most important factors in determining the range of products and services to be produce and marketed for the customer. This project consists of three chapters: (1) An Introduction, (2) Literature Review and (3) Research Methodology including bibliography. Thus, this research is conducted in order to identify the market penetration strategies of I talk product by TM Sabah. It is important to understand the market penetration strategies as to improve the quality of the products that focuses on the product elements itself. This research will be conducted among customer from state government, semi- government, private sector and student to determine the feedbacks, problems and opinions or suggestions as sources towards enhancing the product elements so as to meet the needs and wants of existing and new customers.