Abstract
Traditionally, entrepreneurship refers to a solely self-funded business, but in today's environment with all the financial aid and facilities offered by the government, entrepreneurship has expanded into very diverse areas of society. The role of entrepreneurship and entrepreneurial culture in economic and social development has always been vital to the state and national economies. The entrepreneur as defined by Schumpeter (1947) is the person who upsets the equilibrium in the market by introducing new products and services, new methods of production, new ways of marketing or new ways of organizing. The entrepreneur is also seen as one who makes new combination of the means of production. In Malaysia, it is widely documented that the Bumiputera which refers to the indigenous people of Malaysia and include mainly Malays, Kadazans, Ibans and few (others) have been far behind in terms of their socio-economic fortunes and their participation in the business, trade and commercial activities as compared to Chinese and Indians.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Zainuddin, Maznah 2000561026 |
Contributors: | Contribution Name Email / ID Num. Advisor Dading, Sibley 161839 |
Subjects: | H Social Sciences > HF Commerce > Business > Success in business |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Entrepreneurs; Business; Marketing |
Date: | 2009 |
URI: | https://ir.uitm.edu.my/id/eprint/88403 |
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