A study on the effectiveness level of marketing strategies conducting by Bumi Progresif Sdn Bhd / Nurhasna Muldan

This study entitled A Study on The Effectiveness Level of Marketing Strategies Conducting by Bumi Progresif Sdn Bhd. The aim of this research study attempts to measure the effectiveness level of marketing strategy that pursued by BPSB, to study about customer awareness of BPSB product and services through marketing strategies conducting by, them and to identify which marketing strategies are most effective. This study contains information on the brief history of the company, its organizational structure, and company objectives. This research is based on a survey using a set of questionnaire of 16 questions. The simple random sampling techniques was used in this research whereby a total of 80 respondents who is BPSB's customers are selected and the researcher only focused mainly in Kota Kinabalu area. Both primary and secondary data was used in this research whereby most of the information obtained from interview, questionnaire, books, journals, internet and internal data from the company itself such as customer database. The data collected was analyzed and measured using the Statistical Package for Social Sciences (SPSS). From the findings, researcher can concluded that the marketing strategies conducting by Bumi Progresif Sdn Bhd are effective.