Staff awareness level towards Petronas staff Kad Mesra promotions / Suhailie Bakrin

Bakrin, Suhailie (2008) Staff awareness level towards Petronas staff Kad Mesra promotions / Suhailie Bakrin. [Student Project] (Submitted)

Abstract

PETRONAS, the acronym for Petroliam Nasional Berhad, was incorporated on 17 August 1974 under the Companies Act 1965. It is wholly-owned by the Malaysian government and is vested with the entire ownership and control of the petroleum resources in Malaysia through the Petroleum Development Act 1974, an Act of Parliament. PETRONAS through it subsidiary, PETRONAS Dagangan Berhad (PDB) has introduced PETRONAS Staff Kad Mesra as part of their plan in promoting loyalty among the PETRONAS Staff. At PETRONAS, they continue to look for new ways to offer better and more convenient services and benefits to their employees. With that, PDB was introduced the new Kad Mesra programme, a new alliance with Real Rewards™, Malaysia's leading loyalty programme. For PETRONAS staff, they will hold Kad MESRA which is tagged with 'P' (Cardholders).

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Bakrin, Suhailie
2006831559
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ishak, Kamarulzaman
kamar365@uitm.edu.my
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HF Commerce > Personnel management. Employment management
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Staf awareness; PETRONAS; Kad Mesra promotions
Date: 2008
URI: https://ir.uitm.edu.my/id/eprint/88258
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