A study on customer satisfaction towards Bank Islam personal financing / Rosnani Ag Damit

Ag Damit, Rosnani (2008) A study on customer satisfaction towards Bank Islam personal financing / Rosnani Ag Damit. [Student Project] (Submitted)

Abstract

A study on the Customer satisfaction towards Bank Islam Personal Financing in Kota Kinabalu was conducted. The purposes of this study were to identify the factor influences customer decision to choose Bank Islam Personal Financing, to know level of customer satisfaction. The sampling used in this research is systematic sampling. The 83 respondents were gathered which are Bank Islam customers, data gathered from fieldworks was analyzed using statistical package of social science (SPSS).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ag Damit, Rosnani 2002316633
Contributors:	Contribution Name Email / ID Num. Advisor Dading, Sibley 161839
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Quality services; Bank Islam Personal Financing
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/88256