A study on customers satisfaction towards hire purchase loan provided by Maybank Auto Finance / Aloysia Bungkak

The main purpose of this thesis is to know the customers satisfaction towards hire purchase loan provided by Maybank Auto Finance. How is their level of satisfaction towards this company? This study is conducted for the benefit of this company since it's concerning the feedback from Maybank Auto Finance customers towards their level of satisfaction. Besides Maybank Auto Finance, the result obtained from this study can be most valueable to the Bank Negara. Once the result have been identified on how is their level satisfaction towards hire purchase loan provided by this company, both Maybank Auto Finance and Bank Negara can adopt or find a better solution on how to improve their products and services towards customers in a better way according to the standard and preferences of customers. Overall this will lead to higher sales and higher profit for the organization involves. Besides that, Maybank Auto Finance can find solution or reduce problems that have encountered during the study. This study has been conducted targeting the Maybank Auto Finance walk in customer and dealer in Sadong Jaya branch, Kota Kinabalu area. The total number of sample being undertaken is 150 respondents by using questionnaire designed. The sample for this study will be based on convenience thus non-probability sampling techniques. Procedures for analysis of data are gathered and analyzed by using the SPSS (Statistical Package for Social Science).