Modal usahawan tani (MUST) : effectiveness of marketing mix strategy by Agro Bank / Qadaffy M.T Aidala

Aidala, Qadaffy M.T (2008) Modal usahawan tani (MUST) : effectiveness of marketing mix strategy by Agro Bank / Qadaffy M.T Aidala. [Student Project] (Submitted)

Abstract

This study was conducted to know the effectiveness of marketing tools used by AGRO Bank Kota Kinabalu in Sabah State. This research also done to evaluate every tools (4p's + 3p's) either it is effective to apply or less effective. All of the objectives stated by the researchers were achieve. The researchers also were able to find the solution for all of the findings that the researcher found by providing the suggestion and recommendations to be implemented by AGRO Bank in the future.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Aidala, Qadaffy M.T 2006152701
Contributors:	Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Marketing; Marketing mix; Effectiveness
Date:	2008
URI:	https://ir.uitm.edu.my/id/eprint/88249