UiTM Kampus Bandaraya Melaka / Nurin Hanim Ramzi

This report highlights my internship which began 1 March 2023 and will end on 15 August 2023. I am pleased that I succeeded to complete my industrial training for 6 months in UiTM Kampus Bandaraya Melaka, as required by Bachelor of Business Administration (Hons.) Marketing. In this report, based on my assessment and my view, I made a SWOT analysis for Marketing program in UiTM Kampus Bandaraya Melaka which contains strengths, weaknesses, opportunities, and threats as well as given some recommendations to improve the problems of Marketing program in UiTM Kampus Bandaraya Melaka. The main objective of the industrial training is to give the students the real experience in workplace before entering the real job. Other than that, in this report, I have made my training reflection, SWOT analysis, recommendations and conclusions of the report.