Hong Kong Sa Sa (M) Sdn Bhd / Zulfa Hidayah Mohd Razali

For 24 weeks, I performed my practical training at Hong Kong Sa Sa (M) Sdn Bhd's marketing department in Cheras, Kuala Lumpur. In summary, Hong Kong Sa Sa was created in 1978 and is Asia's largest beauty product sales company. They position themselves as a one-stop beauty product specialist platform with a "Beauty" business focus. They also provide a comprehensive choice of high-quality items under over 600 brands, such as skincare, makeup, and many more. This study will go through the background of the Hong Kong Sa Sa company, as well as their vision’ objective and organizational structure. There is also a reflection of the r outcomes of my practical training, indicating the benefits acquired in terms of knowledge, abilities, and so on. I also described my job throughout practical training. The most important part in this report is the SWOT Analysis where based on my observations and discussions with my own supervisor, this report analyzes the assessment of SWOT analysis, which is the strengths, weaknesses, opportunities, and threats in Hong Kong Sa Sa. Each SWOT analyst is given two points for the strengths that Sa Sa possesses. Sa Sa has highly devoted consumers and sells 100% genuine products at reasonable costs. In terms of flaws, Sa Sa is particularly weak in terms of decision-making power constraints and an unfavorable office environment. The opportunity accessible to Sa Sa to enhance their organization is the increase in the purchasing of health care items, which has become a priority of the customers, as well as the improvement in the customers' lifestyle and standards. Concerning external risks that may have a negative impact on Sa Sa, customers prefer competitors over Sa Sa, and market sales of counterfeit items are increasing. Finally, after determining the root cause of each SWOT analysis, I describe the proposed solution that may be implemented to each presented SWOT analysis.