Halal cosmetic products towards standard beauty in Islam / Nuruul Hidayah Mansor

The trend is increasing in the cosmetic market, which shows that consumers are more aware of the importance of caring for their beautiful appearance. According to Statista (n.d.), the Malaysian beauty market has been growing steadily, with the total revenue amounting to US$3 billion in 2023. Many people use these products routinely today, and their use continues to increase constantly. In addition, personal hygiene, enhancing attractiveness, preserving the skin from damaging sunlight and other pollutants, and slowing the signs of ageing are additional reasons that cosmetic products are becoming an essential component of human life. Besides, according to Mohd Asri (2022), price, brand, country of origin, and effective digital content are also becoming relative factors that consumers target when choosing cosmetic products.