Knowledge of information commodity-based business towards income generation among bumiputera entrepreneurs / Nora’ayu Ahmad Uzir, Irni Eliana Khairuddin and Norliya Ahmad Kassim

As the world’s economy enters the information age, there are many possibilities
for establishing information and knowledge-based businesses within the global information
and knowledge economy. However, Bumiputera entrepreneurs have overlooked the
opportunity in offering information as a commodity for income generation. This paper
provides a brief review of related literature on entrepreneurs’ knowledge on information
commodity-based business that leads to income generation. A novel conceptual model
is developed and proposed to evaluate the information commodity resulting to income
generation. The constructs of the conceptual model are based on the three dimensions
namely entrepreneur opportunity, information as commodity and income generation.
Exploration and exploitation on these three dimensions would lead Bumiputera
entrepreneurs toward offering information as a commodity in the information industry. By
adapting this model, future study will contribute to the information commodity modelling in
boosting income generation among Bumiputera entrepreneurs through offering information
as a commodity in the information industry.