Satisfaction of Muslim travellers on Islamic tourism business / Nurul Fadzhilah Mohd Ali

The purpose of this study is to investigate about the satisfaction of Muslim travellers on Islamic tourism business. Briefly, one of the issues faced by Muslim travellers is whether to choose operators of Islamic tourism business or not which meet with their satisfaction and expectation. Therefore. the basis from previous studies has been inspired to develop the ideas into two objectives to be achieved through out of this study. The objectives are to examine the Muslim travellers satisfaction with the services offered by operators in the tourism industry through Islamic management and to discover the factors of services operated by Islamic tourism business specifically at Langkawi in affecting Muslim travelers satisfaction. The variables are divided into dependent and independent variables. Dependent variable is satisfaction of the Muslim travelers on Islamic tourism business. Meanwhile, independent variables are known into tourism motivation, service quality and destination image. A survey instrument by using questionnaire, which will be distributed to the subset of population in Langkawi such as Chenang and Cable Car as focus point of travellers. The collected primary data will be used on the SPSS statistical software to test for the purpose of this analysis. From the finding, we might find that Islamic tourism business is accepting by Muslim travellers, and the objectives of Shariah that applied in Islamic tourism bring them satisfaction. The recommendation that more services and facilities will develop with Shariah principle.