What’s the fuss about artificial intelligence (AI) tools? / Nur Zania Azurin Abdullah Sani and Ahmad Shazeer Mohamed Thaheer

Artificial intelligence (AI) is a rapidly growing field that is transforming various industries and aspects of our lives. With the advancements of technology and the availability of large amounts of data, AI has become more powerful and accessible than ever before. AI has impacted the world in so many ways; one of which is via automation. AI is being used to automate repetitive and mundane tasks in various industries, such as manufacturing, transportation, and customer service. This increases efficiency, reduces costs, and frees up human workers to focus on more complex and creative tasks (Pereira, Hadjielias, Christofi & Vrontis, 2023). Other than that, AI is used to analyze large amounts of data to personalize recommendations and experiences for individuals. We can observe this today in personalized ads, music and video streaming services, and social media algorithms. This has benefitted other industries such as healthcare (Mahdi, Battineni, Khawaja, Allana, Siddiqui, Agha, 2023), autonomous systems for vehicles, drones and robots, and for language processing such as chatbots and voice assistance which makes communication (Hohenstein, Kizilcec, DiFranzo, et al., 2023) with technology more seamless and natural. Besides that, AI is gaining popularity in its use to generate images for media content, which indirectly helps people to execute their marketing campaigns in a shorter period of time. Today, literally everything is at their fingertips. One of the AI technologies to generate images is called Midjourney (Midjourney.com, 2023). Midjourney AI is a type of AI technology that uses machine learning algorithms to generate high-quality images and videos from textual descriptions. It has become increasingly popular in recent years and has been used in various applications, such as video game development, film and television production, and advertising.