Embracing hospitality innovation in the Faculty of Hotel and Tourism Management Universiti Teknologi MARA Pulau Pinang / Mohamad Azli Razali ... [et al.]

The hospitality industry in Malaysia is a significant contributor to the country’s economy, with an increasing number of tourists visiting the country each year. However, the industry is facing many challenges in the current era of rapid technological advancement and changing consumer behavior. As a result, innovation has become a crucial factor for the survival and growth of hotels and resorts in Malaysia. Innovation in the hospitality industry is not just about developing new products or services but also about improving operational efficiency, enhancing guests’ experience, and adapting to changing market trends. The hospitality industry in Malaysia has been keeping pace with the latest innovations, and many hotels and resorts are embracing new technologies to meet the demands of modern travellers. This analytical write-up will focus on the current issues in innovation in the hospitality industry in Malaysia. The article will discuss the trends and challenges facing hotels and resorts in the country and explore how they are adapting to stay competitive in the market.