The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman

Salman, Worood Abdulkarim (2019) The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman. Masters thesis, Universiti Teknologi MARA (UiTM).

Abstract

Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individuals are motivated to participate in this particular social media network. This research also explored uses and gratifications individuals received from joining Instagram.

Metadata

Item Type:	Thesis (Masters)
Creators:	Creators Email / ID Num. Salman, Worood Abdulkarim 2015768719
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohd Tajuddin, Rosita UNSPECIFIED
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Programme:	Master of Arts & Design – AD750
Keywords:	Instagram, popularity, social media network
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/87283