Abstract
This study seeks to provide an overview of the elements that influence shoppers' desire when using the Shopee platform. Thus, it focuses on users of Shopee who frequently conduct online shopping and how satisfied they are with the platform or service they use. Shopee is a well-known and rapidly expanding online marketplace for shopping. Many people have benefited from this online shopping platform by using it as an affordable means of buying a variety of commodities or products. The study will concentrate on the seller's response, the efficiency of the delivery, the quality of the goods and the price of the products in relation to the customers' happiness with online shopping. Given this trend, it is critical to comprehend and analyze the variables influencing customer satisfaction in online buying.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Mat Ali, Syukrina Alini syukrina@uitm.edu.my Mohd Ali, Ainunnazlee ainunnazlee3098@uitm.edu.my Saiful Bahry, Norliza norliz2956@uitm.edu.my Mohd Salleh, Mohammad Zaim zaim3085@puncakalam.uitm.edu.my Mat, Azmi azmimat@uitm.edu.my |
| Subjects: | H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
| Journal or Publication Title: | Advances in Business Research International Journal |
| UiTM Journal Collections: | UiTM Journal > Advances in Business Research International Journal (ABRIJ) |
| ISSN: | 2462-1838 |
| Volume: | 9 |
| Number: | 3 |
| Page Range: | pp. 12-20 |
| Keywords: | customer satisfaction, online shopping, online marketplace |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/87253 |
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