Blue ocean strategy environmental variables, and performance of four and five stars hotel in Kuala Lumpur, Selangor, and Putrajaya, Malaysia / Mohd Farih Mat Yasin

Mat Yasin, Mohd Farih (2018) Blue ocean strategy environmental variables, and performance of four and five stars hotel in Kuala Lumpur, Selangor, and Putrajaya, Malaysia / Mohd Farih Mat Yasin. Masters thesis, Universiti Teknologi MARA (UiTM).

Abstract

Attaining remarkable performance is one of the essential goals of any hotel due to worldwide rivalry. A successful organization continually reinvents strategies in order to gain better performance and competitive advantages in today‟s dynamic competition. Understanding important environmental factors and generating relevant information and strategic planning can contribute to performance improvement. Compatibility between environmental dimensions and strategic orientation will lead to superior performance.

Metadata

Item Type:	Thesis (Masters)
Creators:	Creators Email / ID Num. Mat Yasin, Mohd Farih 2013548863
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohd Radzi, Salleh UNSPECIFIED
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Hotel and Tourism Management
Programme:	Master of Science (Hospitality Management) - HM750
Keywords:	Performance, competitive advantages, environmental dimensions
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/87178