Seluar track padu

Every student taking the Principles of Entrepreneurship course is assigned to undertake a small business venture by selling products. Each student must choose a single product to sell using various methods throughout the semester. Therefore, this report is relevant as it aims to observe the credibility of the business established and analyze its marketing strategy. The primary marketing tool utilized by "Seluar Track Padu" is social media, specifically Facebook. Facebook was selected because it is currently the most popular social media platform, encompassing diverse demographics globally. To sell products and increase market reach, the company must post frequently, incorporating teasers, soft sells, and hard sells. This strategy is crucial as social media provides an effective avenue for interacting with customers, thereby increasing the opportunity for two-way communication. Furthermore, social media is an optimal method for reaching a global audience; with the right timing and technique, the company's products can reach international markets. Additionally, the variety of advertising options on social media allows the company to reach potential customers more rapidly.