Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]

Zaifa Kamaruzaman, Nur Khadijah and Che Din, Sharkawi and Mohd Lazim, Nur Aniza and Mohamed Ghazali, Nabila Aimi (2023) Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products / Nur Khadijah Zaifa Kamaruzaman ... [et al.]. Idealogy Journal, 8 (2). pp. 244-249. ISSN 2550-214X

Abstract

The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. The method used in this research is a qualitative method in which content analysis was utilised to analyse the digital illustration styles in motion graphics for Malaysia's sparkling drinks. According to the research, applying various illustration styles in the Malaysian sparkling drink industry effectively conveys brand messages. The result reveals that companies in the industry may employ several illustration styles to communicate their brand's unique identity and values effectively. Additionally, the study pointed out the beneficial effects of incorporating digital illustrations in motion graphics, including more brand identification, improved customer engagement and enhanced advertising effectiveness.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Zaifa Kamaruzaman, Nur Khadijah
UNSPECIFIED
Che Din, Sharkawi
UNSPECIFIED
Mohd Lazim, Nur Aniza
UNSPECIFIED
Mohamed Ghazali, Nabila Aimi
UNSPECIFIED
Subjects: N Fine Arts > N Visual arts (General)
N Fine Arts > N Visual arts (General) > Study and teaching. Research
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Art and Design
Journal or Publication Title: Idealogy Journal
UiTM Journal Collections: UiTM Journal > Idealogy Journal (IdJ)
ISSN: 2550-214X
Volume: 8
Number: 2
Page Range: pp. 244-249
Related URLs:
Keywords: Digital Illustration; Motion Graphics; Sparkling Drink; Commercial
Date: September 2023
URI: https://ir.uitm.edu.my/id/eprint/86669
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