A study on customers satisfaction on Perodua cars/ Bibiana Thomas Manggang

Thomas Manggang, Bibiana (2007) A study on customers satisfaction on Perodua cars/ Bibiana Thomas Manggang. [Student Project] (Unpublished)

Abstract

This research attempts to analyze the customer satisfaction on Perodua car. The main objectives of this study are to determine to what extent customers are satisfied or not satisfied with Perodua car and to determine what are the factors that influence the selection of car when a customer wants to decide to purchase a car. Then based on the result findings, recommendations will be provided at the end of this report on how Perodua should make improvements to fulfill its customer’s satisfaction.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Thomas Manggang, Bibiana 2003602836
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	customers satisfaction, perodua cars
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/86668