A study on customer satisfaction of affordable: houses for Housing Development Corporation (HDC) in Sarawak / Sharifah Khanizah Wan Bagus

The issues relating to the design of affordable housing in Sarawak still continue to be a major focus of academic discourse in the field of regional planning, sociology, political science and economics. The objective of this study is to determine whether the current practice contributes to customer satisfaction of the affordable houses and also to evaluate customer satisfaction on the services provided by Housing Development Corporation (HDC). The study has been done at Housing Development Corporation (HDC). There are two factors that emerge from the analysis where the organization must look into more deeply. The first factor that can contribute to the customer satisfaction of affordable houses is satisfaction with the product or affordable houses that offered by HDC. Moreover, we know that the quality of one product is very important to make sure the product can be accepted and it is competitive with other product in the market. With the good quality design and concept of affordable house, it can encourage the potential purchaser to be more interested for buying the houses offered by HDC. Another factor is the customer satisfaction with the complaint handling with regard to affordable houses. As a result, the organizations need to look into more deeply in order to reduce the waiting period in solving the root cause or the complaining from the purchasers.