A study on store image of FOKUS Store Pantai Dalam / Maliana Basri

Basri, Maliana (1998) A study on store image of FOKUS Store Pantai Dalam / Maliana Basri. Degree thesis, Universiti Teknologi MARA.

Abstract

The overview of the FOKUS Store and background of company were presented in Chapter 1. This chapter also included background of the study, background of the FOKUS Store, problem statement in conducting this research, objectives of
study, scope of study and the limitations of the study. Among the objectives of the study, various problems in FOKUS image were identified

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Basri, Maliana UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Retail trade
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Date:	1998
URI:	https://ir.uitm.edu.my/id/eprint/8579