An investigation on drinking tea brand among Bidayuh women : Boh tea/ Sylvia John Nawang

John Nawang, Sylvia (2006) An investigation on drinking tea brand among Bidayuh women : Boh tea/ Sylvia John Nawang. [Student Project] (Unpublished)

Abstract

The main purpose of this study is to full fill the academic requirement for Bachelor of Business Administration (Hon) Marketing in UiTM. The word “Brand” on the other hand is getting trendier nowadays. Being a Bidayuh, I am always trying to know more about my own people. However, there are very few articles written about the Bidayuhs concerning, especially their product preferences and consumption patterns and I always wondering whether the Bidayuh are brand aware.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. John Nawang, Sylvia 2001611631
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration
Keywords:	drinking, tea
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/85613