De Loeva Abaya / Afiq Darwish Lamry Ibrahim and Nuralia Natasha Abdul

For the Purpose of understand this assignment we have establish our business De Loeva Abaya. we plan it to be an inspiring Malaysian abaya store that aims to become the top choice and well-known destination for premium abayas in the country. Our mission is to provide exceptional customer service and deliver abayas that combine traditional craftsmanship with modern style. We strive to empower women to embrace their individuality and express their personal fashion statements through our carefully curated collection.
Our vision is to be a trusted provider of high-quality abayas, offering a diverse range of elegant and fashionable designs that inspire confidence and celebrate modesty. We recognize the growing demand for modest clothing within the clothing economy, and we aim to cater to the needs of the modest community in Malaysia while also appealing to non-Muslim customers who appreciate the elegance and versatility of our abayas.
Here at De Loeva Abaya, we have carefully selected the best supplier and tailors from Dubai to custom make our original design abayas, creating a unique blend of femininity and sophistication. Our focus extends beyond personal fashion, as we also aim to capture the attention of families, friends, and coworkers who may be interested in our abayas for various occasions, including festive seasons and weddings.
To reach our target market, working women who are seeking a change in their fashion style, we will primarily utilize Facebook as our main marketing platform. With its wide user base and effective targeting options, we aim to attract our desired audience and create a strong online presence in the country