Challenges of community retail outlet: case study implement merchandise display at D'Mart Felda Maokil, Labis / Nurulhana Jamal

Merchandise display is the process where the merchandise offer merchandise at the right place and at the right time while meeting the organization's financial goals, it is also the special presentation of a store's products used to attract and entice the buying public (Asuquo & Igbongidi, 2015). Recent observation shows that D'Mart Felda Maokil struggled with a few crucial issues related to their retail, staff, customer behavior and lack of inventory management. Therefore, this study aimed to understand the processes involved at receiving consignment, identifying factors that affect merchandise display and determine whether the new layout is more manageable than the previous layout at this D'Mart. In order to accomplish this study, a qualitative study was conducted by interview with three respondents: a manager and two staffs with extended work experiences at D'Mart retail. The evidence gathered from the interviews were recorded, summarized as transcript and analyzed. The result of the research pointed out that there are several steps they need to follow after receiving the consignment, four factors (merchandise display, staffs, customers and audit) and three causes new layout more manageable in D'Mart (constant merchandise arrangement, attractive layout and assist elder customers). They need more focus on the position of merchandise display and staffs knowledge in retail business. Therefore, it is recommend that the retail need do a systematic ways in ordering and taking the acknowledgment staffs to make the effective merchandise in D'Mart.