Kamal Apandi, Naim Junaidi and Mohd Sham, Danish Danial
(2023)
Palam Eat / Naim Junaidi Kamal Apandi and Danish Danial Mohd Sham.
[Entrepreneurship Project]
(Submitted)
Abstract
This social media portfolio report will focus on how Palam Eat has utilised Facebook for online advertising purposes. Naim Junaidi and Danish Danial are in charge of the Palam Eat dessert resale business at UiTM Puncak Alam while they complete the project evaluation. The corporation used teaser and copywriting— comprising both the hard sell and the soft sale, respectively—on its Facebook page to promote and advertise the product to the public.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Kamal Apandi, Naim Junaidi 2022758065 Mohd Sham, Danish Danial 2022780313 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Cooking > Baking. Confectionery |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
| Keywords: | Palam Eat, Entrepreneur, Facebook |
| Date: | 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/85402 |
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