Klasik De'Karas / Nur Zulaikha Ahmad Nazri, Allya Nur Zarifah Zamri and Athirah Amani Abd Razak

Ahmad Nazri, Nur Zulaikha and Zarifah Zamri, Allya Nur and Abd Razak, Athirah Amani (2023) Klasik De'Karas / Nur Zulaikha Ahmad Nazri, Allya Nur Zarifah Zamri and Athirah Amani Abd Razak. [Entrepreneurship Project] (Submitted)

Abstract

Klasik De'Karas is an initiatives from us to introduce Malay traditional food for customers. Nowadays, young generation does not care to preserve this food. We therefore combine our efforts to make sure that one of Malaysia's traditions does not vanish over time. Additionally, it might raise people's knowledge of Malaysia's SME sector, which might inspire more people to start their own enterprises. Along the process to start the business, we have been through many difficulty because we do not have any knowledge regarding running the business through online platform. Due to the fact that the majority of our customers spend more time on Facebook, it has been selected as the main platform to advertise our product. Furthermore, we sell our products across UiTM Puncak Alam in order to accomplish our goal of presenting kuih karas to the millennial generation in addition to serving as a nostalgic experience for the elderly. This show the reason why we choose to proceed with Malay traditional food as well as we try to keep continue to introduce this traditional food especially to Malaysian.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ahmad Nazri, Nur Zulaikha
2021869112
Zarifah Zamri, Allya Nur
2021847624
Abd Razak, Athirah Amani
2022958793
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Klasik De'Karas, Entrepreneur, Facebook
Date: 2023
URI: https://ir.uitm.edu.my/id/eprint/85400
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