Case study company analysis (AB Chocojar) / Amirah Sazali … [et al.]

To complete the evaluation of the Entrepreneurship Principles (ENT530), this case study was conducted. We chose AB Chocojar or in another name was AB Asia for our case study project after deliberating with our group members. Furthermore, AB Chocojar is the best option for the firm in this case study because we are required to select a small business in any industry. We conducted a background investigation on AB Chocojar in which will ask students to conduct research on any corporation or business in order to identify two or more difficulties that the business or organization is facing. The study’s objective is to give pupils knowledge of how the industrial industry operates.
After we have completed some analysis, we were able to identify and point out some of AB Chocojar’s issues. The findings showed they have lack of chocojar stocks, lack of various types of food, have competition between another seller, have a global epidemic (Covid-19). Additionally, we have provided some solution for the issues arises from this study that this company can use to improve their company products. Example, they can update the stock time to time, promote the uniqueness of the products, making product diversification, and always keep touch with team.
From this case study, there are some recommendations that we could give towards AB Chocojar founder which in terms of the new name of business which is Chocodap’s Enterprise and the new name of product which is Chocoroyce. Other than that, we want to produce this new product because we want to fulfill consumers’ needs and of course they want change and new look of product. The new product will different with the old one in terms of the new packaging, the variation of flavour and topping, the name of product, and lastly in terms of the product size. We use to set up the product through online platforms such as Shopee, Instagram, TikTok, Facebook, and WhatsApp. It is the perfect platform to promote our new business.