Case study: company analysis Crazepop Bakery / Ros Athirah Mohd Ros Suhaimi … [et al.]

We utilize the opportunity to conduct research at the Crazepop Bakery in this case study. Cakes, brownies, and desserts, as well as pastry and baking supplies, can be found at Crazepop Bakery. By using the Business Model Canvas (BMC), which we have learned, this tries to understand how the theories learned in this subject can be applied in real-world circumstances. Bandar Damai Perdana in Selangor is where the Crazepop Bakery, which offers a very small number of spaces for customers. However, the store is ideal for people of all ages in the neighborhood, from young children to seniors. The owner of this company is not a businessperson, but her bakery is successful because of her passion for it. However, there are some areas of Crazepop Bakery that need to be improved in order to maintain and grow its success and customer loyalty.
This study focuses on the background of Crazepop Bakery, which contains plenty of details about the business's products and services, organizational structure and operations, marketing strategies, and operational strategy. Next, the research also emphasizes the findings and discussion based on our study of the company. In this case study, we've highlighted three findings. Here is where we share the shop's major issues that we can identify.
First of all, the packaging is unattractive and the cakes have expensive and unhealthy ingredients. Even though they offer a variety of cake and dessert tastes, which are the shop's benefits, they also need to consider its drawbacks. The company's revenue and sales may suffer if this keeps happening. The discussion section, informs us of alternative solutions we can put forth to handle the issue.