Case study: company analysis Mom’s Kitchen / Natasya Athirah Mohd Zaini … [et al.]

The goal of this analysis case study is to conduct an analysis of the Business Model Canvas utilized by the business that was selected. In this case, our group decided to go with Mom’s Kitchen, a home-based cake shop which is in Tanjung Tokong, Penang as our business of choice. This company’s primary focus is on the production of Bento Cakes. Additionally, they offer a selection of additional services, including wedding cakes, a variety of desserts, gift boxes, and custom bouquets. The findings that were gained from conducting an interview on this business suggest that there are a few issues that cannot be tolerated owing to the presence of certain conditions. For instance, they may have a limited number of distribution channels, which can cause them to miss out on opportunities to grow their business. They will receive less exposure because of their failure to benefit social media platforms completely. In addition to this, we discovered that they only limit the distribution of their products to a select number of regions. It is because maintaining the texture of the cakes is not easy. It will cost them more than what we expected. Furthermore, there was a shortage of bakers at Mom’s Kitchen. With only two bakers in the business, it is likely that overwork and burnout will eventually set in. Lastly, after looking through all the posts on Mom’s Kitchen Instagram page, we concluded that the packaging they use is too basic and plain. Designs that are unique and images that stand out to the consumer are great ways to build brand recognition and get their product’s message across. Despite the issues that have arisen, the company has differentiated itself from its competitors in the same industry by offering a wider range of products and services with high quality ingredients and affordable prices. It would then be a bridge for Mom’s Kitchen to improve its public profile through extensive advertising on their main platform which is social media. To bring in new customers, they need a social media presence that is both reliable and interesting. Based on the Business Model Canvas (BMC) analysis, we predict a successful future for this company due to the quality of its products and the many chances we see for it. This company has a great possibility of growing and succeeding if they commit to an aggressive promotional campaign, enhance their product quality such as their packaging design, and develop strong relationships with their customers.