Case study: company analysis Fid Food / Balqis Abdul Somat … [et al.]

Abdul Somat, Balqis and Mazlan, Iffah Syasya Radhiah and Mat Ripin, Muhamad Adam Aiman and Abdul Jalil, Nur Farah Izlyn and Mohd Nasir, Nur Nisyrina (2022) Case study: company analysis Fid Food / Balqis Abdul Somat … [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

This case study report is about the business details based on the interview that has been made by our group with Fid Food which is a small and medium-sized enterprise. Fid Food is located in Arau, Perlis. Based on the information that we have received from the owner of Fid Food, Madam Rafidah Ali, we can analyze the strengths and weaknesses from this business. Besides, we can describe more about these business strategies by using Business Model Canvas (BMC). Other than that, we need to analyze the major problems about the products, operation, marketing and other business aspects in Fid Food. Based on the problems that we have figured out, we should come up with possible solutions by innovating the current products or services of Fid Food.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Abdul Somat, Balqis UNSPECIFIED Mazlan, Iffah Syasya Radhiah UNSPECIFIED Mat Ripin, Muhamad Adam Aiman UNSPECIFIED Abdul Jalil, Nur Farah Izlyn UNSPECIFIED Mohd Nasir, Nur Nisyrina UNSPECIFIED
Contributors:	Contribution Name Email / ID Num. Advisor Shahruddin, Shafiq, Dr. UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
Divisions:	Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management
Keywords:	Case study, company analysis, Fid Food
Date:	2022
URI:	https://ir.uitm.edu.my/id/eprint/84754