Case study: company analysis Farm’s Best / Ariana Aliasak … [et al.]

Based on the findings of the case study, we intend to conduct research and development on the selected product, Nugget. Therefore, one of the companies is Food Industries Sdn. Bhd. That is, Farm’s Best has been selected for this study. Farm’s Best Company is a food industry company that has been in business for a long time. The company was established on 25 November 1989 and began operations in January 1996. By offering five different types of nuggets including Golden Tempura Chicken Nugget, Tempura Chicken Nugget, Tempura Cheese Chicken Nugget, Crispy Chicken Nugget, and Golden Crumb Chicken Nugget. The main objective of this research is to conduct Nugget research and development. With the discovery of the nugget product's weaknesses and advantages, we can reinvent the same product in a more interesting version to suit the customer's taste and produce a healthier nugget by focusing on the ingredients used to produce it. In this case study, the business model canvas was used to identify the Farm’s Best companies and management strategy. The business model canvas evaluates several elements, including key partners, key activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. We can learn about the Farm’s Best company's imperfections and advantages by using the findings in the canvas business model.
Several findings and discussions have resulted from the case study. According to our opinion, the Farm’s Best company requires improvement, and it is an innovative idea for us to create new products and improve marketing. We have an idea to release our product by producing a new version of Nugget, which is Nugget Wanton, and improving the nugget into something new with more healthy ingredients after researching the Farm’s Best company as well.