Big Tas Tea / Nurhanis Farhana Mohamad Sopian...[et al.]

The purpose of the executive summary is to consolidate the principal points in one place. It must cover the information in the paper in enough detail to accurately reflect its contents but concisely enough to permit a public or non-public agency executive to digest the significance of the paper without having to read it in full. The executive summary is a comprehensive restatement of the document’s purpose, scope, methods, results, conclusion, findings and recommendations.
This case study was conducted to study Big Tas Tea. There are two objectives of the case study which are to analyze the major problems faced by the business and, to suggest relevant solutions for Big Tas Tea. Big Tas Tea was launched on September 14, 2015 by Puan Nor Asma Binti Mat and his husband, Encik Zahril Bin Abdul Rahman, who both work as teachers at SMK Merbok. The business was launched with the assistance of Puan Asma's sibling, Encik Mohd Noor Azlan Bin Mat, and his wife, Puan Suriati Bin Ismail, who is now the Chief Operating Officer of Big Tas Tea.
Big Tas Tea Company is led by an administrative team that is both competent and attentive in order to provide a competitive and high-quality service. Furthermore, the business’s goals are to meet the yearly business target, to continually prioritize customer satisfaction and to offer business possibilities for young people and new business owners. Big Tas Tea aspires to be a Bumiputera enterprise capable of providing business and employment possibilities, particularly for individuals interested in the food and beverage industry.
For this case study, we will discuss the business in general such as their background and company information. As we did with the general introduction and overview, we will discuss the business’s major existing problems and suggest relevant solutions and ways to execute the solutions, in order to enhance business performance. One of the major problems is the confusion of company business nature. We also suggest that Big Tas Tea needs to rebrand, especially standardized their logos across all branches. To remain relevant, they must always listen to their customers' needs and provide flexibility for adaptation from all sources.