EAD418 : Advertising creative strategies / College of Creative Arts

This course is designed to give students a basic understanding of the creative strategy development process and an appreciation for the critical role strategy plays in designing an advertising campaign. The students will examine the creative process from beginning to end, starting with techniques for creating and developing the “big idea” and finishing with the creation of a professional-caliber ad campaign, as they will be presented to a real-life client. In addition to campaign creation skills, students will have an opportunity to develop corporate design and copywriting skills. The course focuses both on preparing the comprehensive documentation of visual strategies and refining creative thinking skills.