EAD413 : Advertising history / College of Creative Arts

UiTM, College of Creative Arts (2017) EAD413 : Advertising history / College of Creative Arts. [Teaching Resource]

Abstract

This course is aimed to describe the history of advertising from the beginning of printing history to advertising in the modern era. It will cover areas from the origins of advertising, printing technology, industrial revolution, local history, to the future of advertising. These basic elements will set the framework for the more detailed study to follow in the area of advertising and graphic design.

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Item Type: Teaching Resource
Creators:
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UiTM, College of Creative Arts
UNSPECIFIED
Subjects: L Education > LB Theory and practice of education > Curriculum
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
Divisions: Universiti Teknologi MARA, Shah Alam > College of Creative Arts
Keywords: Syllabus, academic, UiTM
Collections: AIMS UiTM
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/84677
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84677

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