A study on the effectiveness of FAMA distribution agents in Bintulu/ George Kana Ngumbang

Ngumbang, George Kana (2006) A study on the effectiveness of FAMA distribution agents in Bintulu/ George Kana Ngumbang. [Student Project] (Unpublished)

Abstract

The year 2006, marked the new era of development in Sarawak with the introduction of 9th Malaysian Plan to replace the existing plan. Under the new plan Agriculture sector is placed as the 3rd engine growth in the country that has attracted the government attention. The emphasis of agriculture under the 9th Malaysian Plan not only depends on industrial crops but continuous food expansion for local and foreign market. In line with the government policy to increase food security and to overcome inflation, the government focuses on food production to compensate the import bill with increase trend each year. Under the food crop expansion program, the government focuses on down stream processing with more emphasis on agro-based products. Under the previous Malaysia Plan, down stream activity with agro-based products only involved few producers and entrepreneurs in small scale.

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Item Type: Student Project
Creators:
Creators
Email / ID Num.
Ngumbang, George Kana
2001611711
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Honours) (Marketing)
Keywords: Agriculture, University, Business policy
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/84393
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