A study on the effectiveness of Telekom Malaysia Payphone SBU Marketing strategies on public telephones services / Olek Enjo @ Olek Abdullah

In line with Malaysia aims to be an industrialized nation by year 2020, Telekom Malaysia vision is to be come a world class telecommunication company by year 2005. In achieving this vision and objective, Telekom Malaysia has turned those unit who have direct competitor into Strategic Unit. Realizing the importance of public telephones business to the company as it is the fastest source of revenue, Telekom Malaysia one unit which previously look after public telephones operation into SBU called Payphone SBU. Payphone SBU is just like a subsidiary and is solely concentrated on public telephones business for Telekom Malaysia in the country. This unit will have their won management team and planned what ever strategies that they feel will generate more revenue as well as increasing their market share. Today, we can see alot of public telephones of various types around us especially at bus stops, shopping complex, hospitals, school and other public location and these public telephones belong to different companies. To make sure that customers goes and uses the service, it is very important to have an excellent marketing strategies that suite the needs and wants of the customers.