Pennywise / Muhammad Fadlullah Md Asri ... [et al.]

Pennywise is a user-friendly mobile application developed to address financial challenges commonly faced by students and individuals. Students often struggle to manage their finances effectively due to various factors. Firstly, students cannot value whether the food is worth the price. Secondly, students do not have a financial plan. Thirdly, lack of financial literacy, such as the fact that students do not have the ability to manage their finances. Finally, students struggle to control buying unnecessary things. Pennywise aims to alleviate these challenges by empowering students to make informed financial decisions and develop responsible spending habits. The primary objective of the app is to simplify financial management by allowing students to track their expenses effectively. By offering budgeting tools, real-time spending insights, and transaction categorization, Pennywise enables students to evaluate their purchases, plan their expenditures, and make informed financial choices. One of the notable features of Pennywise is its ability to recommend the best stores based on users' budgets. By considering affordability, the app helps students find reasonably priced options and make costeffective purchases. Additionally, Pennywise provides users with budgeting tools, including expense tracking, goal setting, and savings monitoring. These features empower students to allocate their funds wisely, avoid unnecessary expenses, and build healthy financial habits. The benefits to society of Pennywise are significant. By promoting financial literacy and responsible spending, the app contributes to the overall financial well-being of individuals and society. It reduces financial stress among students and encourages long-term savings. Moreover, Pennywise has commercialization potential through data analytics and insights. Analyzing users’ spending patterns can offer valuable market insights, while potential partnerships with affiliates can provide users with exclusive deals and discounts.