Aestheticizing the ordinary! / Che Nooryohana Zulkifli

If this text had been written 15 years ago, activities such as having and making coffee, cooking favourite dishes, or even making instant noodles would have been considered banal and unworthy of attention. People had no interest in sharing these mundane tasks with others, let alone taking photographs of their food and drinks and sharing them with the world. However, the rise of social media has completely changed this perspective. Nowadays, people tend to share every detail of their lives, regardless of whether it is exciting or not. This transformation in lifestyle highlights the significant changes that social media has brought about in terms of communication and self-expression. Social media has become a powerful tool for people to connect with others, and it has redefined what is considered valuable or interesting content (Abidin, 2016). Even the most ordinary activities have gained attention and engagement on social media platforms.