The effectiveness of marketing strategy used by Takaful Nasional Sdn. Bhd., Kuching in marketing their products / Siti Faridah Hanum Zaidel

Hj Zaidel, Siti Faridah Hanum (1999) The effectiveness of marketing strategy used by Takaful Nasional Sdn. Bhd., Kuching in marketing their products / Siti Faridah Hanum Zaidel. [Student Project] (Unpublished)

Abstract

In efforts toward sustaining the nation’s robust economy and to assimilate Islamic values, the Malaysian government has strived to implement
Islamic Financial System in tandem with the conventional financial structure. The Islamic Financial System which is based on syariah laws covers
institutions like Al Bank Alla’ Ribawi (Free Interest Banking), Takaful (Insurance), Ar Rahn (Pawn Broking) and Islamic shares transaction have gained the support of Muslims and non Muslims alike. Insya Allah, the Islamic Muamalah will be the business culture of future.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Hj Zaidel, Siti Faridah Hanum 97274515
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Marketing
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	BACHELOR IN BUSINESS ADMINISTRATION
Keywords:	Islamic Financial System, Takaful Nasional Sdn Bhd
Date:	1999
URI:	https://ir.uitm.edu.my/id/eprint/83907