Travelpro Products, Inc / Muhammad Ikram Azhar

Travelpro was created by a commercial airline pilot name Bob Plath. Bob Plath was a travel pro since he always cross all over the world thousands times and bringing his suitcase along with him on every trip. By knowing on what will happen to the luggage over time and the toll it had on the traveller who had to transport it, Bob Plath reasoned that there had to be a better way. He realized that there are none of it and he started to create the two wheeled suitcase that can be pulled upright using extendable handle and he name the suitcase “The Original Rollaboard”. Soon, the “Travelpro Rollaboard” became every traveler’s companion. Bob Plath’s innovative thinking will live on forever as founding principle of Travelpro. Today, Travelpro become a luggage brand choice for the crews from more than ninety airlines and travellers around the world.
In this case study, it will give more focus on one of the product produced by Travelpro that will be analized. After that, an identification to the current problem of the user and to figure on how to improve the product and can be improve on development by the company to improve their product. The current Travelpro producing many type of bag such as luggage, bags, accecories for the traveller to improve their travel experience and ease the traveller in terms of mobility to their item and equipments. Travelpro also market their product into the worldwide so the company need to have more strategies for the traveller from different country and have different behaviours. Due to this, some analysis have been done for the blueprint of the product. SWOT analysis also been drew to give more strength to the company to improve their product and lesser the weakness of the product.