Smart air washer / Nurul Ayu Syazlina Shaari

Philips company is an international company that is focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment, and home care. Philips company is also known as a technology company has been producing many electronics which can categories into several types such as sound and vision, personal care, mother and child care, household products, lighting, health, and automotive. Since there are many types of products that have been produced, I would like to develop their air purifier in my case study. Since people nowadays almost spent their time at home. Furthermore, since my case study focuses on air purifiers. I have done my analysis, investigation, and identified the problem that will be for that product. To complete that analysis, I have been used SWOT analysis which is it can determine their strength, weakness, opportunities, and also threats for air purifiers. Based on that analysis, I have found a weakness of their product which only has one function. This weakness has been giving me the idea to produce a new product that comes from innovation from the original air purifier. Not only that, but I also can find their strength in their product which can be used to make sure the new product can compete with other brands. When Philips company can fulfill customer satisfaction for every product that they have been produced. Indirectly, it will help this company to stay along in this industry.