Smart juicer / Norsuhaila Sulaiman

Panasonic Corporation is a Japanese brand company that focusing on electric product. In this case study, I was given an opportunity to do analysis on this company that manufactured the same product that I interested to develop. Even though this company have many types of product, I would like to focus on their cooking products. The product that I want to develop is Juice Maker which blender and extracts juice from fruits, vegetables, herbs and others.
In this case study analysis, it is focusing on the cooking products by Panasonic to be analyse, investigate and identify along with their current problems and figure out a better solution that can be implemented in the company to improve the existing system in business development growth. There are several competitors that faced by Panasonic company such as Toshiba, LG and others. Due to this, Panasonic has to do more strategies in order to be a great company. Therefore, some analysis and implementations have been done for the blueprint. Moreover, SWOT analysis also have been drew out to enhance the strength, weaknesses, opportunities and also threats that Panasonic company has and also to find initiative and solutions to improve the company.