The smart iron / Siti Nur Najihah Muharam

In this case study, I will be focusing on Panasonic company in Malaysia which has been established since 1976. Panasonic also has been one of the electronic brands that have gained strong trusts from the Malaysian households. The product line that I have chosen in this case study is dry clothes iron. Even though Panasonic is already being a well-known electronic brand in Malaysia however, existing clothes iron from this brand has its own weaknesses too. In order to suggest solutions for the existing problems, SWOT analysis helped to list the important elements that may help to search for the solutions for each problem. SWOT analysis also help the process of identifying the strength, weaknesses, opportunities, and threat.
The problems that encounter while analysing the clothes iron can be the main problems where every consumer is facing. Therefore, by suggesting some solutions to tackle the problems in the future, a few suggestions need to take into consideration. Hence, in this case study I have suggested two solutions for the two problems that other users of clothes iron might be facing too.